Regardless of the type of business and industry, marketing is an essential part of a company’s ability to generate growth. In addition to the commercial challenges of devising a strategic and targeted marketing strategy, the choice of marketing strategy also raises a number of complex legal issues that you should be aware of.
Gorrissen Federspiel has established a specialised marketing law group, rooted in our knowledge and experience in all areas of marketing law.
About our services
Our dedicated team deals with all aspects of marketing and consumer law and consists of highly qualified attorneys with extensive experience in the field. Our team includes former Consumer Ombudsman and Advocate General at the Court of Justice of the European Union, Henrik Saugmandsgaard Øe, which gives us a unique insight into both the authorities’ handling of marketing law issues and the underlying EU law regulation. Our in-depth knowledge, combined with our insight into the current challenges affecting businesses’ choice of marketing strategy, ensures that our advice on marketing and consumer law is of the highest quality.
We advise on
At Gorrissen Federspiel, we assist both Danish and foreign companies with specialised advice and preparation of legal proceedings in a wide range of areas, including:
- Disputes and infringements, including for instance cases of comparative and misleading advertising and product imitations
- Green marketing, including for instance issues of misleading/non-misleading green marketing in relation to documentation requirements
- Price marketing, including for instance the lawfulness of promotional campaigns
- E-commerce, including for instance website design requirements, web payments, email marketing and compliance with spam rules and consent
- Clearing of marketing campaigns and advertisements both on- and offline
- Consumer law
- Negotiations with various authorities, including for instance obtaining advance indications from authorities
- Development and implementation of marketing law and data protection compliance programmes, including advice in relation to customer clubs, websites and apps